One rather important step towards globalisation
of people browse in their native language
prefer their native language
Trust their native language
Expand into different Markets
To localise a product is to gain new ground. The more languages you use when spreading the word about your brand, the more people will understand what you say.
By speaking your potential consumer’s language you’ll not only get their attention, but also establish a relationship of understanding and trust, which will lead to sales.
Localised messages avoid misunderstandings, which could be misinterpreted as insults and put potential consumers off your brand. In some countries, the colour, font and expressions used are chosen purely based on aesthetics, but in others it isn’t that simple. In certain cultures, for example, some numbers aren’t used because they’re thought to bring misfortune.
Increase Customer satisfaction
By localising your content, you’re showing your customers that you care. It’s a way of getting closer to them, of strengthening your relationship, of giving your clients a personalised experience and of saying “you can count on us”, building their trust in your brand.
Communicating with your target audience in their native language demonstrates how much you respect them.
We provide consultancy services to help you localise each characteristic of your product (in the food sector, for example, we help you adjust recipes / formulas to suit the tastes of different places).